With the advent of the mobile-dominating era, a very popular revolution has taken place. Yes, you got it right!!! It is the one and only social media revolution.
Social media- an application that allows you to create and share content
with your friends, family, and colleagues. The application which
sometimes makes you feel depressed. The times when no one is
reverting your messages or your profile picture got fewer likes than
And, it also makes you super-happy. For instance, when your profile
picture gets more likes than expected or you have locked many potential
clients for your business through social media.
As cliche as it sounds- You can love it or hate it but you can't ignore
Let's have a look at its evolution
We all know human beings are social creatures. It means that we can't
live in isolation. Before the dawn of social media, people used to meet
each other a lot - sharing their happiness and pain, gossiping, sending
letters, and telegraphs. They were having an intimate bond with people
at that time. And, today it is no different- it just shifts from real-life
connections to virtual ones!!
Social Media App Development
With time, social media has also evolved manifolds. Let's have a glance
at it :
Social Networks: It connects with people or brands on a personal
level. e.g. Facebook, LinkedIn, and Twitter.
Media Sharing Networks: As the name suggests, it shares media
like photos, videos, and reels. e.g. Instagram, Snapchat, and
Discussion Forums: They are Question and Answer applications.
Here, people find, discuss, and share ideas or opinions on various
topics. e.g. Reddit, Quora, and Stackoverflow.
Bookmarking and content curation networks: It discovers, saves,
and shares new and trending content. e.g. Pinterest, Flipboard.
Consumer review networks: It finds, reviews, and shares
information about brands, services, and products. e.g. Zomato,
Yelp, and TripAdvisor
Blogging and publishing networks: It publishes, discovers, and
comments on content. e.g. Medium & PhotoBlog
Social shopping networks: It spot trends, follow brands, share
great finds, and make purchases.e.g. Fancy, Shopcade, Flerika
Interest-based networks: It connects with others around a shared
interest or hobby. e.g. Goodreads, Spotvice, Last.fm, Travello.
eCommerce networks: It advertises, finds, shares, buys, sells, and
trades products and services. e.g. Airbnb and Taskrabbit
Anonymous social networks: It brings authentic and safe
communication to both public and private social spheres.
e.g.Anonyfish, YikYak, and Minds.com
Dating social networks: It matches single people who want to start
a relationship. e.g. Muzmatch, Tinder, and HowAboutWe.
How to make your Social Media App
Making your social media app is not rocket science. Every day,
thousands of new social media apps are being made. But, what matters,
in the long run, is your USP ( Unique Selling Point) and your plans of
execution. As a general overview, here are some must-haves functions
of an app:
- Simple User Interface
- Easy Search
- Personalized User Profile
- Notifications and real-time updates
- The ability to attach different files
- Liking and Commenting
- The ability to upload content
- Able to create groups and communities;l
- The ability to edit the user profile
- Emojis and stickers;
- Able to send invites;
- The power to add or remove friends/connections.
Social Trends To Analyze
Every single day, the Information Technology sector is evolving and it is
impacting each and every arena of our life. And, evolution is the law of
According to Statista, the number of active social media users has
increased from 0.97 billion in 2010 to 3.03 billion users in 2020.
So, this evolution demands solid changes. And, here are the social
trends which we can not think of ignoring:
Communal Messaging: In this era, social messaging is a boon for
brands to directly communicate with their prospective customers.
There are instant messaging features- exactly the one which is
Stories aren't slowing down: People are looking for a genuine
connection - a connection that is more focussed at your personal
level. For instance, Snapchat introduced the feature of sharing
stories. Now, it has become so popular that other platforms like
Instagram have also started using it. People feel encouraged when
receiving feedback from their family and friends regarding their
Social commerce: This is indeed a new feature for you!! You
know Snapchat, Instagram, and even Facebook is planning to
launch a payment option in their apps. Here they will provide a "$"
sign. By clicking on this you can go for P2P transfer. It means peer
to peer or person to person transfer at one click.
Dynamic Selling: Businesses are well aware of the fact that social
media is a goldmine for their business. They leave no stone
unturned to sell their services through social media platforms.
Privacy is respected: The majority of the social media apps
follow this rule of having a status disappearing within an hour, a
couple of hours, or a day. This adds a sense of urgency and
intimacy to the posts shared with friends. For instance, Snapchat
and Instagram stories can also be labeled as "self-destructing
Video content continues to boom:
Video content is the new
era's demand. Facebook lives, Instagram lives and reels, Youtube
videos, and exclusive video content streaming on apps like Netflix
are a breath of fresh air for today's generation.
How to Build a Social Media Site with Halkwinds
Social media is emerging every single day. People are looking for more
digital connections. They have a keen interest in this virtual world rather
than the real ones. Our youth can live without food, for sure- but not
without social media. It ain't gonna happen soon.
So, if you want to build your Social Media Site, you are moving towards
a very lucrative business. Nevertheless, this business will demand a lot
of prerequisites. But, the indispensable one is to find a good social
media development agency.
And, just smile. Your search ends here at Halkwinds. Want to convert
your idea into reality? Get in touch with us!!