Social networking sites are like virtual worlds in themselves,
where people connect with each other in virtual form. If you want to create a
social networking site like Facebook, then there are some tips.
In this age and world, where everyone is busy with their hectic stuff,
people have started developing the feeling of missing out. They might
feel no one loves them, cares for them and they are all alone in this
You might have this feeling too at one or the other point in your life. Or
worse, a number of times in the family of 5 members- they feel their
interests are different, perceptions unique and choices vary.
As a result, they find their solace in social networking sites. Yeah- The
Virtual World! But, their own little recluse. The place where they are
connected with peers, colleagues, relatives, clients- in short, people from
all walks of life under one roof.
It serves dual purposes. It pays heed to their social and business needs.
Every social networking site has its own USP (Unique Selling Point).
Due to this, the famous sites like Instagram, Facebook, LinkedIn, and
Whatsapp have the right kind of audience and are getting huge
So, if you are also thinking of being another Mark Zuckerberg, Trust me
there is no harm and you can become one for sure. But, without further
ado let's break the ice by one simple question- Why do you want to build
a social networking site like Facebook?
Facebook already exists here. If you are going to provide the same
features without adding something unique, why would people give your
site a chance?
Don't worry. Let's get your process right.
Development of Ideas: The very first step of creating your own
social networking site is to have an idea. There is no harm if you
want your site to be like Facebook- but we have discussed above
who needs another one? So, have an idea- something really
unique, something which you can think solves people's problems
or provides them entertainment. Secondly, don't be selfish. Don't
think of keeping the idea to yourself thinking someone else
someone will copy. Big minds won't work like these. Surround
yourself with the best. Make a team of co-founders who have trust
in your vision and can guide you through the process easily. It will
allow your directions to have the right flow. You can discuss all the
ideas with each other and the best ones shall be implemented.
Formulating for the development of a Social Network: Formulating the right plan is very crucial for your success. Here,
we can follow a 3 easy step procedure:
Short Documentation- Have a short list where you have written A-Z
goals and functions of your website.
Domain Name- Before you jump into the phases, you should select a
domain name and a social network. It can vary from $10-20 per year.
Hosting- Social networking sites require a large amount of load. For
instance, Bluehost is best suitable for beginners whereas In motion is
one of the best VPS hosting sites.
Social Network Design: Make sure to have a trendy and
compelling networking design. The one which catches the eye of
your customers!! It should neither be dull or flashy.
P.S. A CTA ( Call to Action) is a must on the very first page.
Development of a Social Network: You can develop your social
network by either of the two technologies: ready-made CMS and
CMS provides basic functionality. It means you need to develop a
design and then customize it. Easier said than done, it has a lot of
drawbacks like slow speed of work, poor scaling, and does not
provide global customization.
However, Frameworks on the other hand are used to develop
different web applications. They improve the quality of the code
and speed up the coding process. High speed, high security,
scalability along with global customization makes it a better option
than CMS anyday. The only disadvantage is that you need to start
this from scratch.
Testing & Launching a Social Network: After the completion of
the development, it is necessary to test the social network as there
can be a probability of many bugs there. Moreover, it can hamper
the promotional activities. So, it is a must to test them before
The right marketing strategy can do incredible
wonders for your business. It is really important to have an
audience that will become the life of your social networking site.
Let's see which options are good for you for gaining traffic:
Google Adwords: It works on the Pay Per Click model. This is an
advertising ad program where it reaches to the audience who are
interested in buying your products. However, it is an expensive
option for beginners.
Facebook Ads: This is the most targeted form of advertising. You
can target your audience on the basis of age, interests, behavior,
and location. It is cost-effective. For instance, you can attract
almost 10000 users for $1000.
Guest Posts: It is an instant exposure to your targeted website.
You don't have any idea how writing informative articles and
sending them to popular media and bloggers is a game-changer.
For example, one publication in TechCrunch can garner you
around 10,000-20,000 users a day.
How to make money by creating your social networking
Now, you have used your idea, bought the hosting and domain, and also
have an audience with your strategized marketing skills. Let's talk about
money now. After all, that's why you have taken so much effort to make
a social networking site. Right? Let's explore:
Here, users will have free access to all your
functions on the website. But there is advertising space. Google
and Facebook use this model. The only disadvantage is that you
might lose some users as they have to shift the space by moving
on the clicks. Although, large businesses with a stable audience
can surely benefit from this model.
The word "free" is enough to make the people go
gaga over your products. Here, in Freemium users can enjoy most
of the functions for free. However, a small amount of fee will be
required for some of the additional features.
Converting around 10,000 transactions from 1000,000 users is a big
deal. Surprisingly, the cost is $ 9.99 and your monthly income will be $
Hence, not a bad deal at all!!!
Social Networking is the need of the hour for both personal and
professional lives. Every social media site has its USP and the founders
have trust in their vision. Additionally, that vision should have strategic
planning. And, don't forget - focus on solving problems for your audience
and the money will follow.