Everyone wants to feel special- whether you admit it or not, but deep inside
everyone likes this feeling. However, in this huge world, with billions of people
residing, we at times even find it difficult to find one person who shares common
We feel lost and devastated. And, these social media platforms like Instagram
and Facebook are of no help either. They are so vast that it is next to impossible
to find people sharing similar interests.
Here is where niche social networking sites come into the picture. But, what
exactly are niche social networking sites all about?
A niche is a specialized subset of a larger set. So, a niche social networking site
will target a specific kind of audience where you will find like-minded fellows and
your potential friends with whom you can discuss topics of your interest.
It can be a professional network, dating network, corporate network, or a
network where you share common hobbies. e.g. Tinder, DeviantArt, LinkedIn,
Let's dive into the reasons you should consider creating a niche
Rise of closed communities:
Building a niche social media app will help
to assemble like-minded people all in one place. Not only will this help you
to foster a good personal relationship but your professional front will also
be accentuated. They are your friends. So, you can easily count on them
for your projects as well.
Personalized offers to your customers:
Since it is an app of like-
minded people, it won't be difficult for you to monetize the platform by
giving them some personalized offers. For instance, if it is a dating
platform, users won't mind booking a table in a restaurant or if it is a
professional platform, the users will be attracted by the idea of buying a
Collaboration with big brands: You can earn a good amount of money
by collaborating with big brands. Since your network is niche-specific, it
will give a 100% concentrated audience to the big brands. Hence, a win-
win situation for both parties!!
Get higher engagement rates: This point goes without saying. The
more engagement is on your platform, the more credibility you'll form in
the minds of sponsors. And, the best part of niche-specific social media
apps is that it is easy for you to get good engagement rates as you've
gathered the people of common interests on the platform.
Booming popularity:If a group of like-minded people finds your app
interesting in the testing mode, your app will gain popularity without even
spending heaps of money on advertisements. Word of mouth will do the
job for you!!! Users will promote your app by recommending it to their
So, you have enough reasons to create your niche social network . Find a unique
niche, build a reliable platform, create advanced features, and launch your
Finding it a tedious task? No issues, you don't have to do it alone. We, at
Halkwinds , will do the job for you. So, what are you waiting for?