Social media trends keep on changing with the change in algorithms and features. This is a kind of challenge for marketers who use social media as a marketing platform. And no need to mention that almost every brand uses social media and creates several strategies to generate leads from different social networking sites. They need to keep pace with the changing trends.
Here are 8 new social media app trends by 8 different experts. Have a look:
Augmented reality is all about adding to reality by using digitally created images. Augmented reality is one of the best examples of technological advances. Such technologies make the customer experience rich and unforgettable. Facebook has also announced to include AR features in the application. We can’t forget to mention the social media platform which offered the AR feature for the first time. It’s none other than Snapchat. These features are used in filters, and then Instagram also adopted the trend and started offering such filters to its users.
According to Mark Zuckerberg, social networking platforms are going to use more Augmented Reality in the future.
A computerized or automated analytics dashboard is an effective tool that helps you to track engagement metrics or we can say that it collects your traffic on one platform for you to show your customer engagement across multiple social media platforms. Christophe Folschette, the Co-founder of Talkwalker tweets talks about this trend. According to him, social data maturity will be the main focus of businessmen in the coming future.
Mari Smith, a social media consultant suggests that the ephemeral content should be created by the marketers so that they don’t miss out on an opportunity to connect with their customers more effectively and quickly.
Stories and short-lived content provide you a way to know whether your user is engaging with your content or not. This trend was also started by Snapchat, but now all popular social media apps such as Facebook, Instagram, YouTube, and WhatsApp have this feature.
Gone are the days when only children used to show interest in games. Technology has made games more addictive than ever. Adults also can’t resist playing these games.
Ryan Wyatt, Global head of gaming at YouTube talks about gamification and reports that this kind of content is watched by millions of logged-in users daily. Apps such as Starbucks and Goibibo also use gamification.
Ben Silbermann, the CEO of Pinterest talks about how Pinterest uses AI to predict something for its users. One who uses Pinterest might know how Pinterest suggested pins according to your flavor. Artificial intelligence evolves the experience of users by understanding their needs before they take any certain action. It is going to be one of the most important trends in the coming years.
If you want to grow your brand and make money, you need to encourage conversions. Call-to-action buttons will help you do this. Let us take an example:
A person saw and read about your product and decided to buy it, but he didn’t. It is because he found it easier to purchase the same product from his nearby shop. It clearly explains the importance of call-to-action buttons such as ‘Buy Now, ‘Click to Buy’, etc.
The master of SEO and a digital marketing consultant, Neil Patel also favored the adoption of call-to-action buttons.
People love the content which doesn’t take much of their time. Generally, long-written posts or any kind of written content don’t get much attention. Video helps the person to better understand the points you want to explain.
According to the chairman of VaynerX, Gary Vaynerchuk, the video delivers the original content or the exact message you want to give. Thus, video content marketing is likely to grow as a new social media trend.
Debbi Dougherty, head of B2B marketing at Viber supports the use of messaging apps. It is because a personalized message will increase the chances of conversions and it will ultimately benefit your business. Chatbot known as a ‘Conversational agent' gives the user an interactive environment and is used to communicate with the user. If you want to keep pace with the growing competition, you must think about this.
You can’t ignore the coming social media trends if you want to compete. Adapting new things from the environment is necessary because you can’t be dependent on old techniques and strategies. Different experts are supporting different social media trends, so developing a platform that supports all of these trends can be an idea to meet the challenge. You can develop your social media app or networking platform and consider the features that support the new social media app trends.